CASE TEAM

What is case team?

Our case team is a group of passionate, driven, and creative individuals dedicated to solving real-world business challenges through the AMA Collegiate Case Competitions. The case team has been a cornerstone of our chapter’s commitment to practical, hands-on learning experiences. Founded with the goal of developing future business leaders.

Our team members are known not just for their technical expertise, but also for their ability to think creatively under pressure, collaborate effectively, and present with confidence.

frequently asked questions

  • Every year, the BCITMA Case Team proudly represents BCIT and Canada on a global stage at the American Marketing Association (AMA) Collegiate Case Competition. This elite marketing competition brings together top schools from across North and South America, including Ivy League institutions, to solve real-world marketing challenges provided by high-profile corporate sponsors.

    Our team consistently competes at a high level, and over the past three years, we’ve secured top-three placements, showcasing the talent and dedication of BCIT students. By participating, you’ll gain valuable experience in tackling complex business problems and presenting strategic solutions to industry leaders.

  • Andy Jeong and Gurnoor Tatla are the 2025-2026 Co-Case Leads.

  • Joining the BCITMA Case Team offers you a unique opportunity to apply your marketing knowledge in real-world scenarios, gaining hands-on experience that goes far beyond the classroom. You’ll work alongside a diverse team of talented students, expanding your professional network and building relationships with industry professionals, mentors, and peers.

    Representing the best Canadian school in the competition means you’ll also be part of a winning tradition, where your hard work could lead to national and international recognition. Whether you’re looking to strengthen your resume, grow your skill set, or simply challenge yourself in a competitive environment, this experience will help you stand out to future employers and make a lasting impact on your career.