Member of the Month, September: Sandra Doaga

The BCITMA is proud to announce our September Member of the Month, Sandra Doaga of Marketing Management, Tourism! Elected for her hard work with our participation in the CIBC Annual Run for the Cure, Sandra was an integral part of engaging the …

2017 First Year Liaisons

Spilled coffee, sweatpants, and market segmentation. You might be wondering what these three have in common; that is unless you’re a first-year marketing student at BCIT. If this is the case, it’s likely that you’ve been found in the library …

Marketing Week: Introducing the Alumni Panel

Marketing Week 2016 is just around the corner, but besides professional development and networking opportunities what else does the event provide? Exactly a week from today, Day 1 will kick off Marketing Week 2016 with a speaker panel series and …

Web Development with Ladies Learning Code

As students in the school of business, a class in web development may be on your radar. A cursory understanding of the web technologies used to create online experiences will be valuable in the business world. You are already armed …

The Cypher: BCITMA Fashion Show 2016

In our fast-paced society, we are always in a storm of adapting to trends and changes. From dominant winter apparel North Face facing challenges with the arrival of Canada Goose a couple of years ago, it is always a fight …

Creating Better Media Solutions

Marketing is about generating interest from people. Whether the business sells to consumers (B2C) or other businesses (B2B), all businesses sell to people (B2P). And people are interested in what value you can provide for them. This is captured in …