MA Spotlight: VP of Integrated Marketing – Emily Sander

By now you’ve probably heard about BCIT’s Marketing Week, which took place in early October. This week-long event included panels, speakers, an industry tour and of course, a networking event. The MA’s VP of Integrated Marketing, Emily Sander, was responsible for planning and gaining promotion for the entire event. Everyone knows students at BCIT are […]

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2017 First Year Liaisons

Spilled coffee, sweatpants, and market segmentation. You might be wondering what these three have in common; that is unless you’re a first-year marketing student at BCIT. If this is the case, it’s likely that you’ve been found in the library — at some point or another — with one of these either making or breaking […]

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Marketing Week Day 4: Building your Online Presence

As marketers, we understand the importance of businesses having an online presence. Did you know that this applies to our own profiles as well? As aspiring professionals, it is important for us to create and build an online presence so we can stand out in the eyes of a hiring manager. Since the internet is […]

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Marketing Week: Introducing the Alumni Panel

Marketing Week 2016 is just around the corner, but besides professional development and networking opportunities what else does the event provide? Exactly a week from today, Day 1 will kick off Marketing Week 2016 with a speaker panel series and they will provide tips and information catering to all the Marketing Management program options and […]

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Web Development with Ladies Learning Code

As students in the school of business, a class in web development may be on your radar. A cursory understanding of the web technologies used to create online experiences will be valuable in the business world. You are already armed with finance, marketing, and entrepreneurial skills—so let’s keep it going! Show that you are intellectually […]

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The Cypher: BCITMA Fashion Show 2016

In our fast-paced society, we are always in a storm of adapting to trends and changes. From dominant winter apparel North Face facing challenges with the arrival of Canada Goose a couple of years ago, it is always a fight for creativity, design and consumer interest. Let me grab the mic from Kanye because an […]

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Creating Better Media Solutions

Marketing is about generating interest from people. Whether the business sells to consumers (B2C) or other businesses (B2B), all businesses sell to people (B2P). And people are interested in what value you can provide for them. This is captured in a quote by the President of Western Media Group, David St Laurent: “Experience has taught […]

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Great Canadian Sales Competition Workshop

Everyone has to sell. But it is a point that is worth repeating: everyone has to sell, even if you are not a salesperson. Selling is essentially effective communication, which is a skill you will need no matter where you go. Nonetheless, it is hard to get past the negative connotation of selling as pushy […]

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