BCITMA Regional Conference 2017 Presented By Ledcor Group

In this big world, full of aspiring marketers and growing businesses, it is important to understand what are the key aspects that would minimize weaknesses and help to leverage strengths. Although the business or marketing problem is often different for each company, there are common shortfalls. So often we find brands and companies throwing marketing […]

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Schmoozapalooza 2017 Recap

After months of preparation Schmoozapalooza 2017, The Schmooze Express, has come to an end. This annual networking event for second year Marketing Communications students occurred Tuesday, January 17 and was an absolute success. As an attendee, I was blown away by the event and the fantastic job the BCITMA Professional Development committee did this year. […]

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MA Spotlight: VP of Integrated Marketing – Emily Sander

By now you’ve probably heard about BCIT’s Marketing Week, which took place in early October. This week-long event included panels, speakers, an industry tour and of course, a networking event. The MA’s VP of Integrated Marketing, Emily Sander, was responsible for planning and gaining promotion for the entire event. Everyone knows students at BCIT are […]

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2017 First Year Liaisons

Spilled coffee, sweatpants, and market segmentation. You might be wondering what these three have in common; that is unless you’re a first-year marketing student at BCIT. If this is the case, it’s likely that you’ve been found in the library — at some point or another — with one of these either making or breaking […]

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Web Development with Ladies Learning Code

As students in the school of business, a class in web development may be on your radar. A cursory understanding of the web technologies used to create online experiences will be valuable in the business world. You are already armed with finance, marketing, and entrepreneurial skills—so let’s keep it going! Show that you are intellectually […]

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The Cypher: BCITMA Fashion Show 2016

In our fast-paced society, we are always in a storm of adapting to trends and changes. From dominant winter apparel North Face facing challenges with the arrival of Canada Goose a couple of years ago, it is always a fight for creativity, design and consumer interest. Let me grab the mic from Kanye because an […]

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Great Canadian Sales Competition Workshop

Everyone has to sell. But it is a point that is worth repeating: everyone has to sell, even if you are not a salesperson. Selling is essentially effective communication, which is a skill you will need no matter where you go. Nonetheless, it is hard to get past the negative connotation of selling as pushy […]

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