BCIT Marketing Association’s 7th Annual Regional Conference

On January 19, 2019, the BCITMA presented its 7th annual Regional Conference. This year’s theme was “Digital Marketing: Immerse Yourself,” which updated 103 attendees on current and projected trends in the fast-paced world of digital marketing. Topics included digital strategy, predicted tech trends, and maintaining online integrity. The Regional Conference has become one of the […]

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Schmoozapalooza 2019

Schoomzapalooza or “Schmooze” 2019 exceeded everyone’s expectations. As one of the most anticipated events in a MarComm student’s time at BCIT, Schmooze 2019 delivered. Watching the night come together after the months of planning and hard work, truly was a gratifying experience for those who made the event happen. For the 64 Marketing Communications students […]

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Marketing Week Day 4: Building your Online Presence

As marketers, we understand the importance of businesses having an online presence. Did you know that this applies to our own profiles as well? As aspiring professionals, it is important for us to create and build an online presence so we can stand out in the eyes of a hiring manager. Since the internet is […]

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Marketing Week: Introducing the Alumni Panel

Marketing Week 2016 is just around the corner, but besides professional development and networking opportunities what else does the event provide? Exactly a week from today, Day 1 will kick off Marketing Week 2016 with a speaker panel series and they will provide tips and information catering to all the Marketing Management program options and […]

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Creating Better Media Solutions

Marketing is about generating interest from people. Whether the business sells to consumers (B2C) or other businesses (B2B), all businesses sell to people (B2P). And people are interested in what value you can provide for them. This is captured in a quote by the President of Western Media Group, David St Laurent: “Experience has taught […]

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