The case competition is the most coveted competition of the American Marketing Association. Over 150 institutions across the United States and Canada compete to have their case presented at the Annual AMA Collegiate Conference every year. The case competition offers the most realistic and practical marketing communications experience available at BCIT. Joining the team allow for hands-on learning working on all aspects of an IMC, and the opportunity to present to a professional client. All members come away with an exciting and in-depth experience, leading them to be sought after by top employers and respected for their work ethic.
BCIT has placed second in both 2018/2019 and 2019/2020. This year our goal is the top spot! The case document is due December 5, 2020, and BCIT students are always welcome to join and contribute during the fall semester.